E commerce is growing at a rate of knots, driven by the Covid-19 virus and a massive migration of consumers to online shopping. As a result of this, corporate websites have become the key focus area in most business strategies.
Marketers know that the main goal of any website is to increase website traffic, provide users with a great user experience, leading to conversion and ultimately a sale. Web Designers Galway have all the required skills to fulfill customers needs of reliable and secure Web Design.
The key to achieving an increase in website traffic is the quality and relevance of the content that any website offers and one of the most important factors to consider in the equation is the images that we include in our content.
When it comes to the copy content on our websites, SEO is a matter that we often consider, but how many of us give thought to the importance of optimising our website images for SEO? read more about image optimizing at https://yoast.com/image-seo/
Considering SEO optimisation is great, but so few of us actually have the necessary expertise. By appointing a specialized web design companies, you can ensure that your budget is maximised for ROI.
The following tips should be considered before you upload any images to your website:
Compress images to reduce file size
Google’s algorithms rank page loading-speed and a faster loading page is likely to rank higher than one that is slow. Graphic Design Galway recommends your images should be optimized to increase load speed and it is worth taking the time to compress images before uploading to your site. You can do this on Photoshop and there are various tools and plugins available to help you. learn more about image optimization using Photoshop by clicking here.
Choose the right format
Galway Website Design recommends that before adding images to a website, it is important to decide on the best file type. There are no ‘right formats’, but what matters is the kind of image and how you want to use it. The most common formats used on the web are:
PNG – will give you better quality images, but larger file sizes
JPEG – will give good results for larger images, with a relatively small file size
Feature unique images
If you want to achieve a high-quality user-experience, then it’s the quality and originality of your images that are sure to do the trick. Google picks up on quality and originality, so it is worth investing in generating your own content.
Image file names matter
The file name of the image is what alerts Google and other search engines to the subject matter of your image. You can improve the SEO value of an image by changing the file name from the default and writing descriptive keyword-rich file names.
Write SEO oriented alt text
Alt tags can be beneficial to your on-page SEO strategy. If all areas of optimisation are in place, but an image fails to load for some reason, an alt tag allows users to identify what the image should be. If you do not want to go into these minor details you can always hire good web designing companies who can mange all this, read more about hiring web designing companies at https://bestproductlists.com/website-design-why-do-you-need-help-from-an-agency
In addition, by adding appropriate alt tags and associating keywords to your images, you can help your website achieve better rankings.
Page title and description
As per recommendation by Web Design Galway, the title tags and description tags are two of the most important factors that Google takes into account for SEO.
Google uses the title tag to determine the topic of a page, because it is the first thing that users see in search results and your description tag is viewed essentially as your first pitch to a potential customer.
Make images mobile friendly
Most people visit websites on their mobile phones these days. A website with a better mobile experience is ranked higher by Google search than a site that is not mobile friendly. Images will need to adjust to the size of the device, whether users are on mobile, tablet, or laptop.
Add images to your sitemap
Search engines read your sitemap file to crawl your website more intelligently. You can add images to an existing sitemap or create a new sitemap specifically for your images. This can help Google discover images that it might not otherwise find, and the result will be more traffic.
Website Design Galway
Your website is the flagship for your brand on the Internet and in order to maximise ROI it is important that you have a professionally driven SEO strategy in place.
Few people have the wherewithal to be able to develop and maintain such a strategy and employing the services of experts like Web Designers Galway is a pre-requite for success.
Galway Web Design are experts in SEO. They will work closely with you to develop a tailor-made SEO strategy, that will generate traffic and sales and a great ROI.